Menu

Last Updated: December 31, 2019
This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Statement of DatabaseUSA and its subsidiaries (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect and Disclose

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In the preceding twelve (12) months, we have collected and disclosed the following categories of personal information from consumers:
Category Collected Source
A. Identifiers (such as a real name, alias, postal address, unique personal identifier, online identifier and email address). Yes Directly and indirectly from consumers, third party data providers, directories, company websites.
B. Personal information categories listed in the California Customer Records statute – Cal. Civ. Code § 1798.80(e) (such as a name, address, telephone number, education and employment). Yes Directly from third party data providers, directories, company websites.
C. Protected classification characteristics under California or federal law (such as age and gender). Yes Directly from third party data providers.
D. Commercial information (such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies). Yes Directly from third party data providers.
E. Biometric information (such as genetic, physiological and biological characteristics, or identifying information, such as, fingerprints, faceprints, voiceprints, iris or retina scans, keystroke, gait, or other physical patters and sleep data. Please Note: we do collect some general health and exercise data categories). No
F. Internet or other similar network activity (such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement). No
G. Geolocation data (such as physical location). Yes Directly from third party data providers.
H. Sensory data (such as audio, electronic, visual, thermal, olfactory, or similar information). No
I. Professional or employment-related information (such as current job history). Yes Directly and indirectly from consumers, third party data providers, directories, company websites.
J. Non-public education information per the Family Educational Rights and Privacy Act – 20 U.S.C. Section 1232g, 34 C.F.R. Part 99 (such as education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records). No
K. Inferences drawn from other personal information (such as a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior and attitudes). Yes Directly from third party data providers.
Please Note: Some personal information included above may overlap with other categories.

Use of Personal Information

We use and disclose the personal information we collect for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation:
  • Our commercial purposes include marketing, helping businesses find new customers, developing insights as to consumer interests and behaviors, keeping contact information up to date and relevant, enabling relevant and personalized marketing messages.
  • Our business purposes as identified in the CCPA include:
    — Improving our services

Sharing of Personal Information

DatabaseUSA may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
We share your personal information with the following categories of third parties:
  • Subsidiaries and affiliates.
  • Contractors and service providers.

Disclosures of Personal Information for a Business Purpose

In the preceding 12 months, DatabaseUSA has disclosed the following categories of personal information for a business purpose to the parties identified above:
  • Category A: Identifiers.
  • Category B: California Customer Records personal information categories.
  • Category C: Protected classification characteristics under California or federal law.
  • Category D: Commercial information.
  • Category G: Geolocation data.
  • Category I: Professional or employment-related information.
  • Category K: Inferences drawn from other personal information.

Sales of Personal Information

In the preceding (12) twelve months, we have sold personal information from all the following categories:
  • Category A: Identifiers.
  • Category B: California Customer Records personal information categories.
  • Category C: Protected classification characteristics under California or federal law.
  • Category D: Commercial information.
  • Category G: Geolocation data.
  • Category I: Professional or employment-related information.
  • Category K: Inferences drawn from other personal information.
In the preceding twelve (12) months, we have sold your personal information to the following categories of third parties:
  • Automotive Companies
  • Business Services/Agency
  • Consumer Services Companies
  • Consumer Packaged Goods Companies
  • Educational Institutions & Companies
  • Energy and Utility Companies
  • Financial Services Companies
  • Food & Beverage Companies
  • Health Product Companies
  • Insurance Companies
  • Manufacturing Companies
  • Marketing and Research Companies
  • Media and Publishing Companies
  • Not for Profit Organizations
  • Public or Government Entities
  • Public Institutions
  • Retail Companies
  • Technology/Computer Software Companies
  • Telecommunications Companies
  • Travel, Leisure & Entertainment Companies
  • Other Companies not Categorized.
DatabaseUSA aims to provide consumers with control over the collection and use of their personal information. Consistent with this goal, we will honor requests from consumers to “opt-out” of the collection and disclosure of their personal information. Your Rights and Choices section below provides instructions on how to opt-out of our collection and disclosure of personal information.

Your Rights

The CCPA provides consumers (California residents) with specific rights regarding their personal information.
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
  • (1) The categories of personal information we collected about you.
  • (2) The categories of sources for the personal information we collected about you.
  • (3) Our business or commercial purpose for collecting or selling that personal information.
  • (4) The categories of third parties with whom we share that personal information.
  • (5) The specific pieces of personal information we collected about you.
You also have the right to request that we opt-out the sale of your personal information and delete all the personal information that we have collected and retained about you, subject to certain enumerated CCPA exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless a specific CCPA exception applies.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Visiting: http://ccpa-optout.com/ or calling us at 844-961-1603
Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
  • Provide all required information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with clear and precise detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We will respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response to you electronically (via email). Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
  • (1) Deny you goods or services.
  • (2) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • (3) Provide you a different level or quality of goods or services.
  • (4) Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Financial Incentives

DatabaseUSA does NOT offer any financial incentives or payments to consumers as compensation, for the collection of personal information, the sale of personal information, or the deletion of personal information.

Minors

The only information DatabaseUSA collects and sells is children’s ages within the household. No children’s names are collected or sold.

Changes to Our Privacy Notice

DatabaseUSA reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Site and update the notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.

Contact Us

Should you have any questions about this privacy policy, please contact:
DatabaseUSA
Attn: Privacy Officer
11211 John Galt Blvd
Omaha, NE 68137
privacy@databaseusa.com